NEW YORK -- Univision Communications Inc., the nation’s leading Spanish-language media company, announced today that it has partnered with the American Red Cross to help the fundraising efforts for the victims of the recent disastrous weather that has caused massive flooding in Mexico, the Dominican Republic and Central America. Univision has enlisted its national and local television and radio stations, as well as its online platform in order to reach Hispanic Americans interested in contributing to these efforts.

As part of the multi-platform outreach effort, the Univision networks are taking full advantage of their cross-promotion capabilities to promote the fundraising efforts through public service announcements (PSAs) and special reports.

“The recent destruction caused by disastrous weather in Mexico, the Dominican Republic and Central America has hit very close to home for many of our viewers, listeners and online users,” said Joe Uva, Chief Executive Officer of Univision Communications Inc. “We have once again collaborated with the American Red Cross to provide our audience with a means to support family, friends and compatriots in their time of need.”

“The American Red Cross is grateful to Univision for providing their audiences with the ability to make a difference and touch the lives of thousands of people through their generosity,” said Mark W. Everson, President and CEO of the American Red Cross. “This is yet another great example of Univision’s longstanding and continued support of our humanitarian mission.”

In its multi-platform efforts, Univision is featuring the following Spanish-language toll-free phone number (1-800-842-2200 ) set up by the American Red Cross. Additional efforts include:

Television: Univision has produced on air public service announcements (PSAs) featuring Univision’s talent that encourages viewers to make a donation to the American Red Cross. The PSAs are airing on all three Univision Television Networks – Univision, TeleFutura and Galavisión. In addition, Univision continues its extensive news coverage across its three television networks.
Radio: Univision Radio has also produced PSAs that will air on all AM and FM stations featuring Univision Radio talent that encourages listeners to make a donation to the American Red Cross. In addition, Univision Radio stations across the country continue to provide extensive news coverage as well as special segments on public affairs programs.
Online: Univision.com has extensive coverage of all news, testimonials, videos and photos related to the flooding and its effects. Users are visiting the website daily to share their stories and post photos in the local forums. The link and toll-free phone number to the American Red Cross is also provided to facilitate donations.
About Univision Communications Inc.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.
About the American Red Cross
The American Red Cross helps people prevent, prepare for and respond to emergencies. Last year, almost a million volunteers and 35,000 employees helped victims of almost 75,000 disasters; taught lifesaving skills to millions; and helped U.S. service members separated from their families stay connected. Almost 4 million people gave blood through the Red Cross, the largest supplier of blood and blood products in the United States. The American Red Cross is part of the International Red Cross and Red Crescent Movement. An average of 91 cents of every dollar the Red Cross spends is invested in humanitarian services and programs. The Red Cross is not a government agency; it relies on donations of time, money, and blood to do its work.
For more information visit, www.Cruzrojaamericana.org.